what i've been working on all day is finally taking my transition from therapist to life coach seriously: getting a profile set up on a therapist/coach directory, defining my "brand" and what clients i'm excited to work with, and even setting up a new tiktok page to market myself.
it's been about a year since i left my therapist job, and basically since then, i've been wrestling with the problem of how to find coaching clients who would be the right fit. as an attempt to solve this problem, i fleshed out a whole poasting-coaching idea, which was how my e-book even came into being: intially planned as marketing for the coaching offer...but then it became its own thing, and i didn't really push the coaching part very much.
but now it feels like i woke up one day, after essentially a year sabbatical, and felt ready to get back into the thick of things. i miss the work i did (well, not all of it, specifically not diagnosis). i miss the way i was able to help people and the support i was able to provide. i also feel like i have grown immensely in the past year, in ways that i'm excited to let influence my coaching work.
i think it would be fun to also market my coaching on twitter, but would perhaps warrant an entirely different "brand" and marketing approach. i'm not quite sure what my relationship to twitter will be once my lenten fast is over, so tbd on that anyway, but at least for now, my focus is on reaching an entirely different client base.
it feels good to put a lot of work into this. i'm enjoying being creative: from the naming to the branding to the video content to the editing the video content (my previous stints on tiktok were almost exclusively from-the-hip and unedited; i'm also now trying to actually give valuable, more advice-style information, rather than just personally pontificating). the prospect of using my skills to help other people makes me feel alive!
and now it's 10:44pm and i still haven't remembered to be nervous for tomorrow. i plan to attempt going to bed early tonight, waking up early tomorrow, then going to the gym, showering, and drying my hair, all before the photoshoot is scheduled to start (late afternoon). i've been told i will be wearing a hat. i'm not sure if that makes me feel more of less nervous about posing.
No comments:
Post a Comment